PRODUCT INFO
MANAGEMENT SKILLS DEVELOPMENT TOPICS
(18 TOPICS INCLUDING 49-DAY ENGLISH REFRESHER)
(18 TOPICS INCLUDING 49-DAY ENGLISH REFRESHER)
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GLOBAL VISION WARRANTY:
30-DAY 100% MONEY BACK GUARANTEE*
(100% satisfaction with our services, or 100% of your money refunded)
*Only SELF-STUDY online courses are eligible for our 30-DAY 100% MONEY BACK GUARANTEE (all other offers – e.g. including LIVE teacher & trainer services –
are excluded from this 30-DAY 100% MONEY BACK GUARANTEE).
SUCCESSFUL NEGOTIATION
(+Lifetime online material incl. video & audio narration)
Definitions of negotiation – alternatives to negotiation – the four stages of negotiation: preparation, debate, proposal, bargaining – closing the deal.
Including PREPARATION AND GUIDANCE CARDS FOR NEGOTIATION.
SUCCESSFUL MEETINGS AND DISCUSSIONS
(+Lifetime online material incl. video & audio narration)
General rules – types of meetings – preparing the meeting: agenda, location, layout – increasing participation – handling problems – guidelines for participants.
SUCCESSFUL BUSINESS CONVERSATIONS
(+Lifetime online material incl. video & audio narration)
Three conversations in marketing and advertising – analysis of each conversation – problem-solving – decision-making – the art of listening – small talk – exchanging information – motivation.
SUCCESSFUL PRESENTATION
(+Lifetime online material incl. video & audio narration)
Part one - PREPARING THE PRESENTATION: Setting the agenda – the title – opening and closing points – speech structure – hand-outs – the correct approach – venue preparation – audience reaction – time structure.
Part two - CONDUCTING THE PRESENTATION: Pre-presentation briefing – meeting the client – taking questions – using notes – visual aids – overheads – charts – slides – speech delivery – body language.
Including PREPARATION AND GUIDANCE CARDS FOR PRESENTATION.
SUCCESSFUL CUSTOMER RELATIONS
(+Lifetime online material incl. video & audio narration)
New information on customer service – 'lifetime value' of customers – customer retention – staff training – expanding customer service – customer complaints – satisfying the customer.
POSITIVE LEADERSHIP IN MANAGEMENT
(+Lifetime online material incl. video & audio narration)
Qualities of successful teams – positive team culture – setting goals – implementing decisions – delegation – sustaining results – leadership qualities – motivation – case studies.
SUCCESSFUL DECISION-MAKING
(+Lifetime online material incl. video & audio narration)
Four principles of decision-making – assessing goals – evaluating decision options – non-rational decision-making – imaginative judgement – using intuition – positive thinking.
CONCERNING ETHICAL AND MORAL ISSUES
(+Lifetime online material incl. video & audio narration)
Growth of the ethical consumer – the green movement – non-profit advertising – the ethical consumer in Britain – trade offs: economy versus ethics – international efforts.
GREEN MARKETING AND ADVERTISING
(+Lifetime online material incl. video & audio narration)
The green movement – definition of a green product – green advertising – case studies in green marketing – controls on green advertising – green consumerism.
MARKETING 1
(+Lifetime online material incl. video & audio narration)
Introduction to marketing – defining marketing – the role of marketing in society – the history of marketing – case studies in marketing: CADILLAC, LEVI STRAUSS, McDONALD‘s – network marketing – future trends.
MARKETING 2
(+Lifetime online material incl. video & audio narration)
The marketing mix – stages of product development – reasons for new product failure – marketing channels – inventory management – stages of price determination – promotion – personal selling – publicity.
MARKETING 3
(+Lifetime online material incl. video & audio narration)
Diverse marketing practices – direct marketing – event marketing – product endorsement – product placement – point-of-sales marketing – industrial marketing – market research – case studies: NIKE, LIPTON, KODAK.
ADVERTISING 1
(+Lifetime online material incl. video & audio narration).
Introduction to advertising – history of advertising – impact of advertising: effects on price, value, competition – green advertising – globalization of markets – case studies: PROCTER & GAMBLE, VARTA.
ADVERTISING 2
(+Lifetime online material incl. video & audio narration).
Objectives of advertising – corporate advertising – briefing and re-briefing – product positioning – market segmentation – choosing media – copy-writing – design – ad testing – case studies: IBM, SEAGRAMS.
ADVERTISING 3
(+Lifetime online material incl. video & audio narration).
Diverse advertising practices – direct advertising – sampling – social advertising – trade advertising – public relations advertising – sponsoring – point-of-purchase advertising – mass-media advertising: TV, radio, print.
SUCCESSFUL OFFICE MANAGEMENT
(+Lifetime online material incl. video & audio narration).
Job applications – relating to office staff – office equipment – telephone skills – receiving visitors – looking after the office – building company contacts – minutes of a meeting.
SUCCESSFUL OFFICE CORRESPONDENCE
(+Lifetime online material incl. video & audio narration).
Inquiries – offers – quotations – sales letters – orders received – orders sent – invoices – payment – reporting and correcting errors – late payments and deliveries.
ENGLISH REFRESHER
(daily/weekly units)
Learning Modules
Multiple Choice Exercises x 3 English Level
(beginner / intermediate / advanced)
Word Topic Lists
Idioms & Phrases (Saying & Meaning)
1000+ words from our Vocab Booster
Ranking of 1000+ most spoken English words
(including an average of 10 example sentences per word)
3 Quotations per day
1 Grammar Exercises
including an average of 6-20+ Sub Grammar Exercises
Vocab booster database
1000+ most spoken English words
cover roughly 70% of the English language
(the ranked database includes
nearly 100 of the world's main languages).
1 million most used English words
(ranked database) will be published
and continued as an external project
to complete along with the
1000+ most spoken English words
translated into a database
with approximately 184+ languages.
Current Newspaper Articles
Business, Education, Entertainment, the Environment, Politics, Society, Sports, Travel.
Vocabulary Filter
Filters all unit-specific words – translation in American (https://www.merriam-webster.com/) and British (https://dictionary.cambridge.org/) English.
English level
beginner / intermediate / advanced
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